Versace Jeans Couture
The creators of Versace Jeans Couture are Gianni and Donatella Versace. The denim collection was initially presented together with the main couture line, and in the 1980s, it was presented alongside the couture line. In the 70s, it was singled out as a separate line.
Versace Jeans Couture is one of the top brands in contemporary fashion. It combines high-fashion elements with urban style, as well as the use of embellishments and solutions from haute couture shows. The collection is aimed at a younger audience who value independence and do not blindly follow seasonal fashion. The brand follows trends, but never forgets the heritage and history of the famous fashion house.
References to the 90s. and the first decade of the 20th century intertwines with modernity, making the collection futuristic but with strong retro elements. Versace Jeans Couture shoes and bags are renowned for their bold designs combined with intense colours.
Versace Jeans Couture’s signature prints:
- Twigs – an abstract floral motif, taken from Versus Versace spring-summer 1997
- Roses – a hand-drawn pattern on a solid background, also inspired by the Versus Versace spring-summer 1997 collection.
- Pop Couture – bold, contrasting, retro-inspired
- Sketch Couture – hand-drawn, baroque design, richly decorated
- Couture logo – the fashion house’s logo is interspersed with gold baroque leaves
- Doodle Logo – handwritten logotype on a background of solid contrasting colour